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The Engineering Playbook: Vision, Strategy, & Execution

A field-proven guide to scaling engineering, advocating for resources, and maximizing impact, including practical plays from Coursera.

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January 5, 2024
AI Is Everywhere. Impact Isn’t.
75% of engineers use AI tools—yet most organizations see no measurable performance gains.

Read the report to uncover what’s holding teams back—and how to fix it fast.
AI Productivity Paradox Report 2025
Discover the Engineering Productivity Handbook
How to build a high-impact program that drives real results.

What to measure and why it matters.

And the 5 critical practices that turn data into impact.
The cover of The Engineering Productivity Handbook on a turquoise background
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