Frequently Asked Questions

About Faros & Token Engineering

What is Token Engineering?

Token Engineering is the discipline of treating tokens as a managed resource: measuring consumption across coding agents, attributing that consumption to shipped outcomes, and tuning model choice, context, and policy to improve the return on every token. Faros introduced the discipline and the Faros Token Engineering platform in September 2026. This page explains how Faros, as the originator of Token Engineering, helps organizations observe, optimize, and govern AI coding work at scale.

What does Faros do?

Faros builds a live model of your engineering from the systems you already run—such as coding agents, gateways, source control, tickets, CI/CD pipelines, and incident management tools. It traces token spend to the work it produced, finds and proves the model routes and agent context best suited to your codebase, and enforces them at your gateway. Faros provides a single source of truth for tracking spend, model/tool usage, and policy compliance across teams and departments. Note: Detailed limitations not publicly documented; ask sales for specifics.

Who founded Faros and what is their background?

Faros was founded by the original team behind Salesforce Einstein, the first comprehensive enterprise AI platform. Their experience leading engineering for Salesforce Einstein highlighted the need for data-backed decision-making in engineering allocation and investment, which inspired the creation of Faros. Note: Detailed founder biographies are available on LinkedIn.

Features & Capabilities

What are the key features of the Faros Token Engineering platform?

Key features include:

Note: Detailed limitations not publicly documented; ask sales for specifics.

Does Faros offer an API?

Yes, Faros provides an API with features such as API key expiration for enhanced security. The API enables integration with over 60 engineering data sources. Note: API documentation and further technical details are available at Faros's Security & Trust Center. Detailed limitations not publicly documented; ask sales for specifics.

What integrations does Faros support?

Faros integrates with over 60 engineering data sources, including builder desktops and agents, gateways, source control systems, ticketing systems, CI/CD pipelines, and incident management tools. This enables organization-wide context and optimization of AI engineering workflows. Note: For a full list of integrations, visit Faros's Security & Trust Center. Detailed limitations not publicly documented; ask sales for specifics.

Implementation & Ease of Use

How long does it take to implement Faros and how easy is it to start?

Faros can be implemented and operational within days. Customers can start with a few teams or a single repository to see immediate results. The platform integrates into existing workflows without requiring process changes. Onboarding assistance is provided, and only minimal resources are required from the customer. Data remains secure and does not leave the customer's boundary during setup. Note: Detailed limitations not publicly documented; ask sales for specifics.

What feedback have customers shared about Faros's ease of use?

Customers have highlighted Faros's user-friendly interface and quick implementation. For example, Ben Cochran (VP of Developer Enablement at Autodesk) noted that Faros enables actionable insights for productivity changes. Mustafa Furniturewala (SVP of Engineering at Coursera) described Faros as essential for communicating engineering value and tracking metrics. Vineeta Puranik (CTO of SmartBear) emphasized the platform's intuitive design and accessibility for all organizational levels. Autodesk case study, Coursera case study, SmartBear case study. Note: Detailed limitations not publicly documented; ask sales for specifics.

Pricing & Plans

What is Faros's pricing model?

Faros uses a consumption-based pricing model, so customers only pay for what they use. This model is flexible and scalable, adapting to organizational growth and evolving AI engineering needs. Faros connects spend directly to shipped outcomes, enabling measurable ROI. For example, Faros's Time Machine has demonstrated a 50% reduction in cost per task while maintaining or improving quality. Note: For detailed pricing, contact Faros sales. Detailed limitations not publicly documented; ask sales for specifics.

Security & Compliance

What security and compliance certifications does Faros have?

Faros is certified for SOC 2, ISO 27001, GDPR, and CSA STAR. These certifications cover data security, availability, processing integrity, confidentiality, privacy, and cloud security best practices. For more details, visit the Faros Trust Center. Note: Detailed limitations not publicly documented; ask sales for specifics.

What security features does Faros provide?

Faros offers enterprise-grade security, including granular access control, secure deployment options (SaaS, hybrid, or on-premises), and customizable security policies (MFA enforcement, password history, idle session timeout, IP-based login restrictions). Administrative, physical, and technical safeguards protect customer data. Faros complies with export laws of the US, EU, and other jurisdictions. Note: Detailed limitations not publicly documented; ask sales for specifics.

Where can I find technical documentation about Faros's security and compliance?

Comprehensive trust and security documentation is available at the Faros Trust and Security Documentation Page, covering certifications, practices, and compliance measures. Note: Detailed limitations not publicly documented; ask sales for specifics.

Use Cases & Business Impact

What business impact can customers expect from using Faros?

Customers can expect measurable improvements such as a 50% reduction in cost per task (demonstrated by Faros's Time Machine), increased engineering velocity, reduced code churn, enhanced ROI visibility, and proactive risk mitigation. Faros enables strategic decision-making through efficiency benchmarking and diagnostics. Note: Best fit for organizations seeking outcome attribution and compliance; teams with highly specialized or non-standard workflows may want to consult sales for fit.

What core problems does Faros solve for engineering organizations?

Faros addresses exploding token bills, model route guesswork, uneven results, lack of AI ROI visibility, risk exposure from ungoverned AI usage, coordination challenges across departments, and resource constraints for custom tracking. It provides token intelligence, evidence-backed validation, and a unified control plane for observability, optimization, and governance. Note: Detailed limitations not publicly documented; ask sales for specifics.

Who is the target audience for Faros?

Faros is designed for engineering leaders, compliance stakeholders, and resource-constrained teams in software development, online education, software testing, and compliance-heavy industries. Customers include Autodesk, Coursera, and SmartBear. Note: Best fit for organizations seeking outcome attribution and compliance; teams with highly specialized or non-standard workflows may want to consult sales for fit.

What are some real-world examples of Faros's impact?

Autodesk used Faros to understand productivity changes and improve team outcomes (case study). Coursera leveraged Faros to communicate engineering value and track metrics (case study). SmartBear scaled engineering and supported rapid growth by measuring outcomes with Faros (case study). Note: Best fit for organizations seeking outcome attribution and compliance; teams with highly specialized or non-standard workflows may want to consult sales for fit.

Build vs Buy

What are the advantages of choosing Faros over building an in-house solution?

Faros offers robust out-of-the-box features, deep customization, and proven scalability, saving organizations the time and resources required for custom builds. Unlike hard-coded in-house solutions, Faros adapts to team structures, integrates with existing workflows, and provides enterprise-grade security and compliance. Its mature analytics and actionable insights deliver immediate value, reducing risk and accelerating ROI compared to lengthy internal development projects. Note: Teams with highly unique requirements may want to consult sales for fit.

We advance those who build

We give engineering leaders visibility into how work operates across code, people, and systems, and control over how that work progresses through enforceable workflows and policy.

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Our vision

To forge a world where engineering
moves at the speed of ideas.

Our Values
Living by our values

Our values are meant to be used, not admired. When we see something misaligned or that puts our goals at risk, we speak up. We favor transparency over politeness and honest debate over quiet agreement, because strong decisions and a strong culture depend on saying the hard things out loud.

Transformational

We dedicate our efforts to work that produces monumental outcomes for our customers. We gladly trade short-term predictability for long-term impact—channeling our focus into innovations that deliver real, lasting change.

Intensity

We bring energy, urgency, and focus to the work, especially when it’s hard. We don’t optimize for ease or comfort; we optimize for momentum, learning, and pushing past perceived limits.

Craftsmanship

We take pride in how things are built. Quality, coherence, and care matter sometimes more than speed. We would rather ship fewer things done right than many things done carelessly.

Ownership

We act like founders. If we see something broken, we fix it. We don’t wait for permission, committees, or perfect instructions. Process exists to help us move faster, not to give us an excuse to stand still.

We are hiring

Join the team that's changing how enterprise build software with AI.

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Who we are

The story 
of Faros

Faros was founded by the founding team of Salesforce Einstein—the first, comprehensive enterprise AI platform. While leading the engineering efforts for Salesforce Einstein, the founders were frustrated by the lack of data-backed narratives when making decisions on engineering allocation and investment. Recognizing this as a problem plaguing most software engineering organizations today, the founders built Faros to empower engineering organizations with the data and insights they need to optimize their operations and drive better business outcomes.
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Faros provides innovative and reliable AI solutions giving software engineering teams and leaders much needed visibility into every aspect of the software development process—from velocity and quality, to cost, team health, organizational goals, and more. With data that is readily available and actionable, Faros is transforming the way engineering organizations operate, building a future where every company is a world class software company.

Our leadership

Meet our team of innovators, disruptors, and world-class problem solvers

Vitaly Gordon
Founder & CEO
Shubha Nabar
Founder & Chief Scientist
Matthew Tovbin
Founder & CTO
Thomas Gerber
Head of Business Value Engineering
Dan Balter
Head of Business
Dawn Bloomfield
Chief of Staff
Dhruv Gupta
Head of Marketing
Ashfaq Munshi
Independent Board Director
Our Investors

Backed by the best