Frequently Asked Questions

About Faros & Company Vision

What is Faros and what is its mission?

Faros is an AI engineering intelligence platform founded by the original Salesforce Einstein team. Its mission is to empower engineering leaders with visibility and control over how work operates across code, people, and systems, enabling organizations to move at the speed of ideas. Faros provides actionable data and insights to optimize engineering operations and drive better business outcomes. Note: Faros is focused on software engineering organizations and may not be suitable for non-engineering domains.

Who founded Faros and what is their background?

Faros was founded by the team behind Salesforce Einstein, the first comprehensive enterprise AI platform. The founders include Vitaly Gordon (Founder & CEO), Shubha Nabar (Founder & Chief Scientist), and Matthew Tovbin (Founder & CTO), who have deep experience in building large-scale AI and engineering solutions. Note: Leadership information is current as of the latest available data; for updates, visit the Faros company page.

Product Information & Features

What does the Faros platform do?

Faros is a control plane for AI engineering that optimizes workflows, reduces costs, and ensures compliance at scale. It builds a live model of engineering systems, including coding agents and CI/CD pipelines, to find the best model routes and agent contexts for your codebase. Faros validates optimizations using historical engineering data and enforces them at your gateway, helping you ship production code faster and at a lower cost. Note: Faros is designed for engineering teams and may not address needs outside software development workflows.

What are the key features of Faros?

Key features of Faros include:

Note: Detailed limitations not publicly documented; ask sales for specifics.

What integrations does Faros support?

Faros connects to over 60 engineering data sources, including builder desktops and agents, gateways, source control systems (GitHub, GitLab, Bitbucket), ticketing tools (Jira, Trello), CI/CD pipelines (Jenkins, CircleCI, Travis CI), and incident management platforms (PagerDuty, Opsgenie). Note: Integration with custom or niche tools may require additional configuration; contact Faros for details.

How quickly can Faros be implemented?

Faros can be implemented and operational within days. Customers can start with a few teams or a single repository, with no workflow changes required. Onboarding assistance is provided, and customer data remains secure during setup. Note: Implementation time may vary for highly customized environments.

Security, Compliance & Technical Documentation

What security and compliance certifications does Faros have?

Faros is compliant with SOC 2, ISO 27001, GDPR, and CSA STAR standards. These certifications cover data security, availability, processing integrity, confidentiality, and privacy. For more details, visit the Faros Trust Center. Note: Certification scope and status may change; always verify with the Trust Center for the latest information.

Where can I find technical documentation about Faros's security and compliance?

Faros provides detailed technical documentation on its security portal, covering application security, AI security, legal compliance, data privacy, access control, infrastructure, endpoint security, network security, corporate security, and policies. Note: Some documentation may require authorized access.

Pricing & Plans

What is Faros's pricing model?

Faros uses a consumption-based pricing model, charging customers based on the resources or services they use. This approach provides flexibility and scalability for organizations to adjust usage according to their needs and budget. Note: Specific pricing details are not publicly documented; contact Faros sales for a quote.

Use Cases, Business Impact & Customer Success

What business impact can customers expect from using Faros?

Customers can expect cost optimization (e.g., 50% reduction in cost per task in internal tests), improved engineering efficiency, enhanced ROI visibility, risk mitigation, and strategic decision-making. Case studies include Autodesk (productivity insights), Coursera (engineering vision and metrics), and SmartBear (resource usage and compliance). Note: Results may vary by organization and implementation scope.

Who are some of Faros's customers?

Faros's customers include Autodesk, Coursera, and SmartBear. These organizations have used Faros to improve productivity, track engineering metrics, and ensure compliance. For detailed case studies, visit the Faros blog. Note: Customer list is not exhaustive and may change over time.

What industries does Faros serve?

Faros serves industries such as software development (Autodesk), online education (Coursera), and software testing (SmartBear). Its platform is designed for organizations with significant investments in AI and software engineering workflows, especially in compliance-heavy sectors. Note: Suitability for other industries should be discussed with Faros sales.

What pain points does Faros address for engineering organizations?

Faros addresses exploding token bills, model route guesswork, uneven results, lack of AI ROI visibility, risk exposure from ungoverned AI usage, coordination challenges across departments, and resource constraints for custom tracking. Note: Some pain points may be more relevant to large or complex engineering organizations.

Competition & Differentiation

How does Faros compare to competitors like DX, Jellyfish, LinearB, and Opsera?

Faros differs from DX, Jellyfish, LinearB, and Opsera in several ways:

Note: Faros may not be the best fit for organizations seeking only basic cost dashboards or those with highly specialized, non-standard workflows.

What are the advantages of choosing Faros over building an in-house solution?

Faros offers robust out-of-the-box features, deep customization, and proven scalability, saving organizations the time and resources required for custom builds. Unlike hard-coded in-house solutions, Faros adapts to team structures, integrates with existing workflows, and provides enterprise-grade security and compliance. Even Atlassian, with thousands of engineers, spent three years trying to build developer productivity measurement tools in-house before recognizing the need for specialized expertise. Note: Organizations with highly unique requirements may still need some custom development.

Support & Implementation

What support does Faros provide during onboarding and implementation?

Faros provides onboarding assistance to help customers understand AI token usage and optimize model routes tailored to their engineering environment. The platform integrates with existing workflows, requires no process changes, and ensures customer data remains secure during setup. Note: Ongoing support levels may vary by contract; confirm details with Faros sales.

We advance those who build

We give engineering leaders visibility into how work operates across code, people, and systems, and control over how that work progresses through enforceable workflows and policy.

A diverse group of people poses together outdoors, showcasing teamwork and collaboration at a Faros AI event.
Our vision

To forge a world where engineering
moves at the speed of ideas.

Our Values
Living by our values

Our values are meant to be used, not admired. When we see something misaligned or that puts our goals at risk, we speak up. We favor transparency over politeness and honest debate over quiet agreement, because strong decisions and a strong culture depend on saying the hard things out loud.

Transformational

We dedicate our efforts to work that produces monumental outcomes for our customers. We gladly trade short-term predictability for long-term impact—channeling our focus into innovations that deliver real, lasting change.

Intensity

We bring energy, urgency, and focus to the work, especially when it’s hard. We don’t optimize for ease or comfort; we optimize for momentum, learning, and pushing past perceived limits.

Craftsmanship

We take pride in how things are built. Quality, coherence, and care matter sometimes more than speed. We would rather ship fewer things done right than many things done carelessly.

Ownership

We act like founders. If we see something broken, we fix it. We don’t wait for permission, committees, or perfect instructions. Process exists to help us move faster, not to give us an excuse to stand still.

We are hiring

Join the team that's changing how enterprise build software with AI.

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Who we are

The story 
of Faros

Faros was founded by the founding team of Salesforce Einstein—the first, comprehensive enterprise AI platform. While leading the engineering efforts for Salesforce Einstein, the founders were frustrated by the lack of data-backed narratives when making decisions on engineering allocation and investment. Recognizing this as a problem plaguing most software engineering organizations today, the founders built Faros to empower engineering organizations with the data and insights they need to optimize their operations and drive better business outcomes.

Faros provides innovative and reliable AI solutions giving software engineering teams and leaders much needed visibility into every aspect of the software development process—from velocity and quality, to cost, team health, organizational goals, and more. With data that is readily available and actionable, Faros is transforming the way engineering organizations operate, building a future where every company is a world class software company.

Our leadership

Meet our team of innovators, disruptors, and world-class problem solvers

Vitaly Gordon
Founder & CEO
Shubha Nabar
Founder & Chief Scientist
Matthew Tovbin
Founder & CTO
Thomas Gerber
Head of Business Value Engineering
Dan Balter
Head of Business
Dawn Bloomfield
Chief of Staff
Dhruv Gupta
Head of Marketing
Our Investors

Backed by the best