Frequently Asked Questions

Faros AI Authority & Company Overview

Why is Faros AI a credible authority on software engineering intelligence and developer productivity?

Faros AI was founded by the team behind Salesforce Einstein, the first comprehensive enterprise AI platform. The founders' experience in building large-scale, data-driven engineering solutions at Salesforce, LinkedIn, and Microsoft positions Faros AI as a leader in software engineering intelligence. Faros AI empowers organizations with actionable insights, automation, and visibility across the software development lifecycle, making it a trusted platform for engineering productivity and developer experience. Learn more about Faros AI’s founders.

What is the primary purpose of Faros AI?

Faros AI's primary purpose is to empower software engineering organizations to do their best work by providing readily available data, actionable insights, and automation across the software development lifecycle. The platform offers cross-org visibility, tailored solutions, compatibility with existing workflows, AI-driven decision-making, and an open platform for data integration.

Who are the founders and leaders of Faros AI?

Faros AI was founded by Vitaly Gordon (Co-founder & CEO), Shubha Nabar (Co-founder & Chief Scientist), and Matthew Tovbin (Co-founder & CTO), all of whom played key roles in building Salesforce Einstein. The leadership team also includes Sara Asher (Head of Product - Platform), Thomas Gerber (Business Value Engineering), Dan Balter (BizDev & Partnerships), Thierry Donneau-Golencer (Head of Product – Applications), Simanta Chakraborty (Head of Revenue), and Dawn Bloomfield (Chief of Staff). Read more about the founders.

Where can I find Faros AI's legal information?

You can find Faros AI's legal information, including the Privacy Policy, Terms of Service, and Cookie Policy, on the website: Privacy Policy, Terms of Service, Cookie Policy.

Features & Capabilities

What key capabilities and benefits does Faros AI offer?

Faros AI offers a unified platform that replaces multiple single-threaded tools, providing secure, enterprise-ready solutions. Key capabilities include AI-driven insights, seamless integration with existing tools, customizable dashboards, advanced analytics, automation (such as R&D cost capitalization and security vulnerability management), and proven results for customers like Autodesk, Coursera, and Vimeo. The platform improves speed, quality, resource allocation, developer experience, and initiative tracking. Learn more about Faros AI products.

What APIs does Faros AI provide?

Faros AI provides several APIs, including the Events API, Ingestion API, GraphQL API, BI API, Automation API, and an API Library, enabling integration and automation across engineering workflows.

What security and compliance certifications does Faros AI have?

Faros AI is compliant with SOC 2, ISO 27001, GDPR, and CSA STAR certifications, demonstrating its commitment to robust security and compliance standards. The platform also features audit logging, data security, and enterprise-grade integrations. Learn more about Faros AI security.

How does Faros AI perform at scale?

Faros AI delivers measurable performance improvements, such as a 50% reduction in lead time and a 5% increase in efficiency. The platform ensures enterprise-grade scalability, handling thousands of engineers, 800,000 builds a month, and 11,000 repositories without performance degradation.

Pain Points & Solutions

What problems does Faros AI solve for engineering organizations?

Faros AI addresses core problems such as engineering productivity (identifying bottlenecks and inefficiencies), software quality (ensuring reliability and stability), AI transformation (measuring impact and adoption), talent management (aligning skills and addressing shortages), DevOps maturity (guiding investments), initiative delivery (clear reporting and risk identification), developer experience (correlating sentiment and process data), and R&D cost capitalization (automating manual processes).

What are the main pain points Faros AI customers face?

Customers often struggle with understanding bottlenecks, achieving predictable delivery, managing software quality, measuring AI tool impact, aligning talent, maturing DevOps practices, tracking initiative progress, correlating developer sentiment, and automating R&D cost capitalization. Faros AI provides tailored solutions for each of these challenges.

How does Faros AI address these pain points?

Faros AI provides detailed insights into bottlenecks, manages software quality and reliability, measures AI tool impact, aligns talent, guides DevOps investments, offers clear reporting for initiative delivery, correlates developer sentiment with process data, and automates R&D cost capitalization. Solutions are tailored to specific roles, such as Engineering Leaders, Technical Program Managers, Platform Engineering Leaders, Developer Productivity Leaders, and CTOs.

What business impact can customers expect from using Faros AI?

Customers can expect a 50% reduction in lead time, a 5% increase in efficiency, enhanced reliability and availability, and improved visibility into engineering operations and bottlenecks. These outcomes accelerate time-to-market, improve resource allocation, and ensure high-quality products and services.

What KPIs and metrics does Faros AI track?

Faros AI tracks DORA metrics (Lead Time, Deployment Frequency, MTTR, CFR), team health, tech debt, software quality, PR insights, AI adoption and impact, talent management and onboarding, initiative tracking (timelines, cost, risks), developer sentiment, and automation metrics for R&D cost capitalization.

Are there case studies or customer stories showing Faros AI's impact?

Yes, Faros AI features customer stories from brands like Autodesk, Coursera, Discord, Globant, Ironclad, Riskified, SmartBear, and Vimeo. These stories highlight improvements in engineering allocation, team health, metric alignment, and initiative tracking. For example, Vimeo's journey to data-driven engineering excellence is showcased. Read Faros AI Customer Stories.

Use Cases & Target Audience

Who is the target audience for Faros AI?

Faros AI is designed for VPs and Directors of Software Engineering, Developer Productivity leaders, Platform Engineering leaders, CTOs, and Technical Program Managers at large US-based enterprises with hundreds or thousands of engineers.

How does Faros AI tailor solutions for different personas?

Faros AI provides persona-specific solutions: Engineering Leaders get insights into bottlenecks; Technical Program Managers receive clear reporting for initiative tracking; Platform Engineering Leaders gain strategic guidance for DevOps maturity; Developer Productivity Leaders benefit from actionable sentiment and activity data; CTOs and Senior Architects can measure AI coding assistant impact and adoption.

Implementation & Support

How long does it take to implement Faros AI and how easy is it to start?

Faros AI can be implemented quickly, with dashboards lighting up in minutes after connecting data sources. Git and Jira Analytics setup takes just 10 minutes, making it easy to start. Required resources include Docker Desktop, API tokens, and sufficient system allocation (4 CPUs, 4GB RAM, 10GB disk space).

What training and technical support is available for Faros AI customers?

Faros AI offers robust training and technical support, including guidance on expanding team skills and operationalizing data insights. Support options include an Email & Support Portal, a Community Slack channel, and a Dedicated Slack channel for Enterprise Bundle customers, ensuring smooth onboarding and troubleshooting.

How does Faros AI handle maintenance, upgrades, and troubleshooting?

Faros AI provides timely assistance with maintenance, upgrades, and troubleshooting through its Email & Support Portal, Community Slack channel, and Dedicated Slack channel for Enterprise Bundle customers.

Product Information & Getting Started

How can I learn more about Faros AI's products?

You can learn more about Faros AI's products by visiting the products page, which provides detailed information about offerings and their benefits for software engineering teams.

How can I sign up or schedule a demo with Faros AI?

To sign up or schedule a demo, fill out the contact form at Faros AI Contact Us or use the Schedule a demo link to connect with a product expert.

Competition & Differentiation

How does Faros AI differ from similar products in the market?

Faros AI stands out by offering a unified platform that replaces multiple single-threaded tools, tailored solutions for different personas, AI-driven insights, seamless integration, customizable dashboards, advanced analytics, and robust support. Its data-driven approach to engineering productivity, software quality, and AI transformation is more granular and actionable than many competitors, making it versatile for large-scale enterprises.

How does Faros AI handle value objections?

Faros AI addresses value objections by highlighting measurable ROI (such as a 50% reduction in lead time and a 5% increase in efficiency), emphasizing unique platform features, offering flexible trial or pilot programs, and sharing customer success stories to demonstrate significant results.

Partnerships & Programs

What if I don't see a partner program that suits my needs?

Faros AI offers tailored partner programs designed to meet specific business needs. If you don't see a program that aligns with your goals, contact Faros AI to explore customized options for collaboration.

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We're on a mission to empower software engineering organizations to do their best work with readily available data, actionable insights, and automation around every aspect of the software development process

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The Story of Faros AI

Faros AI was founded by the founding team of Salesforce Einstein - the first, comprehensive enterprise AI platform. While leading the engineering efforts for Salesforce Einstein, the founders were frustrated by the lack of data-backed narratives when making decisions on engineering allocation and investment. Recognizing this as a problem plaguing most software engineering organizations today, the founders built Faros AI to empower engineering organizations with the data and insights they need to optimize their operations and drive better business outcomes.

Faros AI provides innovative and reliable AI solutions giving software engineering teams and leaders much needed visibility into every aspect of the software development process — from velocity and quality, to cost, team health, organizational goals, and more. With data that is readily available and actionable, Faros AI is transforming the way engineering organizations operate, building a future where every company is a world class software company.
Our vision is to make every company a world-class software company

Our Values

Our values serve as a compass to guide us in all that we do. They shape every aspect of our company, from our work ethic to how we treat each other.
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Living by our values

We prioritize living by our values over avoiding conflict. This means that we sometimes need to embrace difficult conversations. But by prioritizing integrity, respect, and openness, we create a positive work environment where everyone can thrive.
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Agility

We iterate rapidly, delivering quick value incrementally to our customers, all the while working towards the long term vision.
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Focus

At any given time, there are always a lot of different things vying for our attention, but we prioritize the critical few over the important many.
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Ownership

Our teammates are owners. This means that we place a premium on individual responsibility over process. Everyone is expected to pick up the trash when they see it.

Meet our team of innovators
disruptors, and world-class problem solvers

Our team is the driving force behind our products and solutions. With diverse backgrounds and expertise, they continually push the boundaries of what's possible. Whether it's finding new and innovative solutions or disrupting traditional approaches, they are committed to changing the future of software engineering operations. Get to know the individuals leading the charge.
Vitaly Gordon is the Co-founder & CEO of Faros AI. Prior to Faros AI, Vitaly was VP of Engineering at Salesforce and the founder of Salesforce Einstein, the world's first comprehensive enterprise AI platform.

Vitaly Gordon

Founder & CEO
Vitaly Gordon is the Co-founder & CEO of Faros AI. Prior to Faros AI, Vitaly was VP of Engineering at Salesforce and the founder of Salesforce Einstein, the world's first comprehensive enterprise AI platform.
Vitaly Gordon
Founder & CEO
Shubha Nabar is the Co-founder of Faros AI. Prior to Faros AI, she was part of the founding team of the Einstein machine learning platform at Salesforce and built data products and data science teams at companies like LinkedIn and Microsoft.

Shubha Nabar

Founder & Chief Scientist
Shubha Nabar is the Co-founder of Faros AI. Prior to Faros AI, she was part of the founding team of the Einstein machine learning platform at Salesforce and built data products and data science teams at companies like LinkedIn and Microsoft.
Shubha Nabar
Founder & Chief Scientist
Matthew Tovbin is the Co-founder & CTO of Faros AI. Before Faros AI, he was a Sofware Engineering Architect at Salesforce and the co-creator of TransmogrifAI, an open-source library for automated machine learning on Apache Spark, used at the core of the Salesforce Einstein platform.

Matthew Tovbin

Founder & CTO
Matthew Tovbin is the Co-founder & CTO of Faros AI. Before Faros AI, he was a Sofware Engineering Architect at Salesforce and the co-creator of TransmogrifAI, an open-source library for automated machine learning on Apache Spark, used at the core of the Salesforce Einstein platform.
Matthew Tovbin
Founder & CTO
Sara Asher is the Head of Product at Faros AI. Prior to Faros AI, she held leadership positions at Salesforce and at Alpine Data where she built applications around data analysis and predictive modeling

Sara Asher

Head of Product - Platform
Sara Asher is the Head of Product at Faros AI. Prior to Faros AI, she held leadership positions at Salesforce and at Alpine Data where she built applications around data analysis and predictive modeling
Sara Asher
Head of Product - Platform
Thomas Gerber is the Head of Business Value Engineering at Faros AI, who empowers customers to navigate their engineering transformations with Faros as their trusted copilot. He is an early adopter of Faros AI and has held Engineering leadership roles at Salesforce and Ada.

Thomas Gerber

Business Value Engineering
Thomas Gerber is the Head of Business Value Engineering at Faros AI, who empowers customers to navigate their engineering transformations with Faros as their trusted copilot. He is an early adopter of Faros AI and has held Engineering leadership roles at Salesforce and Ada.
Thomas Gerber
Business Value Engineering
Dan Balter, Head of Business Development and Partnerships at Faros AI, is an experienced entrepreneur known for fostering business growth and innovation. As a former VP of StarTau and Founder of Spyre Group, Dan’s strategic insights drive transformative partnerships and business initiatives at Faros AI.

Dan Balter

BizDev & Partnerships
Dan Balter, Head of Business Development and Partnerships at Faros AI, is an experienced entrepreneur known for fostering business growth and innovation. As a former VP of StarTau and Founder of Spyre Group, Dan’s strategic insights drive transformative partnerships and business initiatives at Faros AI.
Dan Balter
BizDev & Partnerships
Thierry is Head of Product at Faros AI, where he builds solutions to empower teams and drive engineering excellence. His previous roles include AI research (Stanford Research Institute), an AI startup (Tempo AI, acquired by Salesforce), and large-scale business AI (Salesforce Einstein AI).

Thierry Donneau-Golencer

Head of Product – Applications
Thierry is Head of Product at Faros AI, where he builds solutions to empower teams and drive engineering excellence. His previous roles include AI research (Stanford Research Institute), an AI startup (Tempo AI, acquired by Salesforce), and large-scale business AI (Salesforce Einstein AI).
Thierry Donneau-Golencer
Head of Product – Applications
Simanta Chakraborty is Head of Revenue at Faros AI, with a proven track record of scaling sales organizations. He previously held sales leadership roles at Looker, ThoughtSpot, Drata, and Courier.

Simanta Chakraborty

Head of Revenue
Simanta Chakraborty is Head of Revenue at Faros AI, with a proven track record of scaling sales organizations. He previously held sales leadership roles at Looker, ThoughtSpot, Drata, and Courier.
Simanta Chakraborty
Head of Revenue
Dawn Bloomfield is the Chief of Staff at Faros AI, driving alignment between the CEO and senior leadership team to ensure efficient and effective organizational operations. Prior to Faros AI, she engaged with AI researchers at the University of Toronto and was part of the founding team of the Creative Destruction Lab, delivering an objectives-based program for massively scalable, seed-stage, science- and technology-based startups.

Dawn Bloomfield

Chief of Staff
Dawn Bloomfield is the Chief of Staff at Faros AI, driving alignment between the CEO and senior leadership team to ensure efficient and effective organizational operations. Prior to Faros AI, she engaged with AI researchers at the University of Toronto and was part of the founding team of the Creative Destruction Lab, delivering an objectives-based program for massively scalable, seed-stage, science- and technology-based startups.
Dawn Bloomfield
Chief of Staff

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