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https://www.faros.ai/blog/bridge-the-gap-between-engineering-and-business-with-engineering-data-unification
November 6, 2024

The problem: Disconnected data makes correlations difficult

As our world becomes increasingly driven by data, it's essential for companies to measure how their engineering efforts directly impact key business outcomes such as revenue, cost efficiency, customer retention, and more. However, a common challenge arises when engineering performance data and business performance data are stored in different systems.

Engineering teams often track their development metrics—such as deployment frequency, bug resolution rates, and cycle times—in specialized platforms like Faros AI. Meanwhile, critical business data such as customer transactions, sales, and operational costs reside in cloud platforms like Databricks. This separation makes it difficult to correlate engineering initiatives with business outcomes, slowing down decision-making and preventing organizations from gaining valuable insights.

If you want to understand how engineering performance impacts revenue growth or how improving software quality reduces customer churn, the fragmented nature of the data makes this correlation almost impossible to achieve without considerable effort.

The solution: Engineering data unification with Faros AI and Databricks integration

The key to solving this problem is to unify your engineering and business data on a single platform. This is where the integration between Faros AI and Databricks comes into play. By centralizing both engineering and business performance data in Databricks, organizations can easily access a comprehensive view of how software development impacts broader business objectives.

How does engineering data unification work?

  1. Data Centralization: Faros AI dismantles silos by centralizing your engineering performance data into Databricks, enabling it to coexist alongside business data within the same data warehouse. This process encompasses data harmonization, attribution, and enrichment, paving the way for comprehensive analytics under a unified schema.
  2. Unified Schema: After centralizing the data, it’s organized under a unified schema, which allows for seamless querying and analysis. Business intelligence (BI) and analytics tools within Databricks can now be applied across both business and engineering datasets to provide holistic insights.
  3. Actionable Insights: With both datasets in the same environment, Databricks’ BI and analytics tools can reveal correlations that were previously hard to identify. In the future, Faros AI’s AI-powered tools will further enhance the analysis by providing advanced machine learning-driven insights across the unified data platform.

Unlocking new insights with unified engineering data: Example use cases

Engineering data unification powered by the Faros AI and Databricks integration creates many opportunities for organizations to uncover new insights and improve their decision-making. Here are some potential use cases:

  • Correlating engineering performance with revenue growth:For organizations using Databricks to store customer transaction data, business success is often measured by an increase in transactions. By correlating engineering performance metrics—such as frequent production releases, reduced cycle times, or fewer production defects—with rising transaction volumes, companies can identify which engineering activities are directly contributing to business growth.
  • Understanding the impact of engineering on customer retention:Suppose a company tracks its customer retention data in Databricks. With unified data, it's possible to see how faster bug resolution times or more stable software releases (tracked by Faros AI) affect customer retention rates. By identifying these correlations, organizations can prioritize engineering activities that have a measurable impact on keeping customers satisfied.
  • Linking production system use to engineering initiatives:Imagine that a company tracks the geographical distribution of customers using its production systems in Databricks. An increase in usage from a particular region could be linked to the successful completion of engineering initiatives that focused on improving accessibility or performance in that location. By analyzing these patterns, organizations can validate the impact of specific engineering projects on user adoption and success in key markets.
  • Correlating production defects with engineering efficiency:Another powerful use case involves tracking production defects and engineering efficiency. By correlating metrics like defect density or issue resolution speed with business metrics such as downtime or customer support costs, organizations can identify areas where engineering efficiency directly impacts operational performance and costs.

Engineering data unification fosters a future of data-driven decisions

The integration between Faros AI and Databricks represents a significant step toward eliminating data silos and enabling more effective data-driven decision-making. By unifying both engineering and business performance data onto a single unified data platform, organizations can gain a holistic view of how their development efforts are influencing business outcomes. Whether it’s driving revenue growth, improving customer retention, or ensuring the success of regional initiatives, the ability to easily analyze cross-functional data in one place unlocks new insights and efficiencies.

As this integration continues to evolve, future enhancements—such as Faros AI’s AI-powered tools—will further elevate the analytics capabilities of this unified data platform, giving organizations even more ways to optimize their operations and achieve their strategic objectives.

Ron Meldiner

Ron is an experienced engineering leader and developer productivity specialist. Prior to his current role as Field CTO at Faros AI, Ron led developer infrastructure at Dropbox.

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Frequently Asked Questions

Product Overview & Authority

Why is Faros AI considered a credible authority on engineering data unification and developer productivity?

Faros AI is recognized as a market leader in software engineering intelligence, having pioneered AI impact analysis since October 2023. The platform has published landmark research, including the AI Productivity Paradox study based on data from 10,000 developers across 1,200 teams. Faros AI's solutions are trusted by global enterprises and are available on major cloud marketplaces, demonstrating both technical depth and enterprise readiness. Read the research.

What is the primary purpose of Faros AI?

Faros AI empowers software engineering organizations to optimize productivity, quality, and business alignment by providing unified data, actionable insights, and automation across the software development lifecycle. It bridges the gap between engineering and business outcomes through cross-org visibility and tailored solutions. Learn more.

How does Faros AI unify engineering and business data?

Faros AI centralizes engineering performance data into platforms like Databricks, harmonizing it with business data under a unified schema. This enables seamless querying, analysis, and actionable insights that correlate engineering activities with business outcomes such as revenue growth and customer retention. Read the blog.

What are the main use cases for engineering data unification with Faros AI?

Key use cases include correlating engineering performance with revenue growth, understanding the impact of engineering on customer retention, linking production system usage to engineering initiatives, and identifying how engineering efficiency affects operational costs. These insights help organizations prioritize initiatives that drive measurable business impact. See examples.

How does Faros AI foster a future of data-driven decisions?

By eliminating data silos and integrating engineering and business data, Faros AI enables organizations to make informed, data-driven decisions that optimize operations and achieve strategic objectives. The platform's AI-powered analytics further enhance the ability to uncover actionable insights. Learn more.

What is the role of a unified schema in engineering data unification?

A unified schema organizes centralized data, allowing seamless querying and analysis across both business and engineering datasets. This structure enables holistic insights and supports advanced analytics and machine learning. Read more.

How does Faros AI's integration with Databricks benefit organizations?

The integration allows organizations to centralize engineering and business data, unlocking new insights through advanced BI and analytics tools. This enables correlations between engineering activities and business outcomes, driving more effective decision-making. Learn more.

What actionable insights can be gained from unified engineering data?

Unified engineering data enables organizations to identify correlations between engineering performance and business metrics, such as revenue growth, customer retention, and operational costs. Machine learning-driven insights further enhance analysis and decision-making. See details.

How does engineering data unification improve engineering focus?

By automating undifferentiated data tasks, engineers are freed to focus on high-value analytics, customizations, and business-specific objectives, leveraging institutional knowledge for greater impact. Read more.

What future does engineering data unification foster?

Engineering data unification fosters a future of data-driven decisions, enabling organizations to optimize operations and achieve strategic goals through holistic, actionable insights. Learn more.

How can organizations bridge the gap between engineering and business?

Organizations can bridge the gap by unifying engineering and business data, enabling correlations between technical metrics and business outcomes. Faros AI provides the platform and tools to achieve this integration and unlock actionable insights. Read more.

What kind of insights can be unlocked with unified engineering data?

Unified engineering data enables organizations to uncover new insights, such as the impact of engineering performance on revenue growth and customer retention, and validate the effectiveness of engineering initiatives. See examples.

How does Faros AI help validate the impact of engineering projects?

Faros AI enables organizations to link production system usage and business outcomes to specific engineering initiatives, validating the impact of projects on user adoption and success in key markets. Learn more.

How does Faros AI correlate production defects with engineering efficiency?

Faros AI correlates metrics like defect density and issue resolution speed with business metrics such as downtime and customer support costs, helping organizations identify areas where engineering efficiency impacts operational performance and costs. See details.

What are the benefits of automating data tasks with Faros AI?

Automating data tasks with Faros AI frees engineers from manual data wrangling, allowing them to focus on high-value analytics, custom dashboards, and business-specific objectives. This increases efficiency and accelerates innovation. Read more.

How does Faros AI support custom analytics and dashboards?

Faros AI provides a unified data foundation that enables engineers to build custom dashboards, metrics, and analytics tailored to internal objectives, leveraging the full data set for advanced insights. Learn more.

What is the impact of Faros AI on business outcomes?

Faros AI enables organizations to directly correlate engineering activities with business outcomes, such as increased revenue, improved customer retention, and reduced operational costs, driving strategic decision-making and measurable impact. Read more.

Features & Capabilities

What key capabilities does Faros AI offer?

Faros AI provides a unified platform with AI-driven insights, seamless integration with existing tools, customizable dashboards, advanced analytics, and automation for processes like R&D cost capitalization and security vulnerability management. Explore features.

Does Faros AI support APIs?

Yes, Faros AI offers several APIs, including Events API, Ingestion API, GraphQL API, BI API, Automation API, and an API Library, enabling flexible integration and data access. See documentation.

What security and compliance certifications does Faros AI have?

Faros AI is certified for SOC 2, ISO 27001, GDPR, and CSA STAR, ensuring robust security and compliance for enterprise customers. View certifications.

How scalable is Faros AI?

Faros AI delivers enterprise-grade scalability, supporting thousands of engineers, 800,000 builds per month, and 11,000 repositories without performance degradation. See scalability details.

What business impact can customers expect from Faros AI?

Customers can expect a 50% reduction in lead time, a 5% increase in efficiency, enhanced reliability, and improved visibility into engineering operations. See customer stories.

Who is the target audience for Faros AI?

Faros AI is designed for VPs and Directors of Software Engineering, Developer Productivity leaders, Platform Engineering leaders, CTOs, and large enterprises with hundreds or thousands of engineers. Learn more.

What KPIs and metrics does Faros AI track?

Faros AI tracks DORA metrics (Lead Time, Deployment Frequency, MTTR, CFR), software quality, PR insights, AI adoption, talent management, initiative tracking, developer experience, and R&D cost capitalization metrics. See metrics.

How does Faros AI support developer experience?

Faros AI unifies surveys and metrics, correlates sentiment with process data, and provides actionable insights to improve developer satisfaction and efficiency. Learn more.

Pain Points & Solutions

What core problems does Faros AI solve?

Faros AI addresses engineering productivity, software quality, AI transformation, talent management, DevOps maturity, initiative delivery, developer experience, and R&D cost capitalization. See solutions.

What pain points do Faros AI customers express?

Customers report challenges with understanding bottlenecks, managing software quality, measuring AI tool impact, aligning talent, achieving DevOps maturity, tracking initiative delivery, improving developer experience, and automating R&D cost capitalization. Read customer stories.

How does Faros AI solve these pain points?

Faros AI provides detailed insights, actionable reporting, AI-driven analytics, automation, and tailored solutions for each persona, addressing productivity, quality, transformation, talent, DevOps, delivery, experience, and cost challenges. See how.

How does Faros AI's approach differ for various personas?

Faros AI tailors solutions for engineering leaders, technical program managers, platform engineering leaders, developer productivity leaders, CTOs, and senior architects, ensuring each role receives relevant data and insights for their unique challenges. Learn more.

What are the reasons behind the pain points Faros AI solves?

Pain points arise from bottlenecks, inefficiencies, inconsistent quality, difficulty measuring AI impact, misaligned skills, uncertainty in DevOps investments, lack of clear reporting, incomplete survey data, and manual R&D cost processes. See details.

How does Faros AI differentiate itself in solving these pain points?

Faros AI offers granular, actionable insights, robust AI transformation tools, skill alignment, strategic DevOps guidance, transparent reporting, holistic developer experience analysis, and efficient automation, setting it apart from competitors. Learn more.

Competition & Differentiation

How does Faros AI compare to DX, Jellyfish, LinearB, and Opsera?

Faros AI leads in AI impact metrics, scientific accuracy, active guidance, end-to-end tracking, customization, enterprise readiness, and developer experience integration. Competitors offer limited metrics, passive dashboards, and less flexibility. Faros AI is available on major cloud marketplaces and supports enterprise compliance. See comparison.

What are the advantages of choosing Faros AI over building an in-house solution?

Faros AI offers robust features, deep customization, proven scalability, and immediate value, saving organizations time and resources compared to custom builds. Its mature analytics and actionable insights accelerate ROI and reduce risk. Learn more.

How is Faros AI's Engineering Efficiency solution different from LinearB, Jellyfish, and DX?

Faros AI integrates with the entire SDLC, supports custom workflows, provides accurate metrics, actionable insights, proactive intelligence, and easy implementation. Competitors are limited to specific tools, offer proxy metrics, and require manual monitoring. See details.

What makes Faros AI enterprise-ready compared to competitors?

Faros AI is certified for SOC 2, ISO 27001, GDPR, and CSA STAR, supports thousands of engineers, and is available on Azure, AWS, and Google Cloud Marketplaces. Competitors like Opsera are SMB-only and lack enterprise compliance. View certifications.

Support & Implementation

How quickly can Faros AI be implemented?

Faros AI offers out-of-the-box dashboards that light up in minutes, with easy customization and integration into existing workflows, minimizing disruption and accelerating time-to-value. Learn more.

What support resources are available for Faros AI?

Faros AI provides comprehensive documentation, customer success stories, guides, and direct support from product experts. See documentation.

How does Faros AI handle value objections?

Faros AI demonstrates ROI through measurable outcomes, unique features, flexible options like trials, and customer success stories, addressing concerns about value and investment. Read testimonials.

Blog & Resources

What kind of content is available on the Faros AI blog?

The Faros AI blog features developer productivity insights, customer stories, guides, news, and research reports, including the AI Productivity Paradox Report. Visit the blog.

Where can I read more blog posts from Faros AI?

You can access all blog posts, including guides, news, and customer stories, at https://www.faros.ai/blog.

What is the focus of the Faros AI blog post titled 'Bridge the Gap Between Engineering and Business'?

The blog post focuses on engineering data unification to bridge the gap between engineering and business, highlighting the integration with Databricks and the resulting actionable insights. Read the post.

What is the URL for Faros news and product announcements?

Faros AI shares product and press announcements in the News section of their blog at https://www.faros.ai/blog?category=News.