Bridge the Gap Between Engineering and Business with Engineering Data Unification

Author: Ron Meldiner | | 6 min read

Bridge the Gap Between Engineering and Business with Engineering Data Unification - Faros AI

Executive Summary

Modern enterprises struggle to correlate engineering performance with business outcomes due to fragmented data across tools and platforms. Faros AI, in partnership with Databricks, solves this by unifying engineering and business data, enabling actionable insights that drive measurable business impact—such as faster delivery, improved quality, and increased efficiency.

The Problem: Disconnected Data Makes Correlations Difficult

Engineering and business teams often operate in silos, with engineering metrics (like deployment frequency, bug resolution, and cycle time) tracked in platforms such as Faros AI, while business data (revenue, customer retention, operational costs) lives in cloud data warehouses like Databricks. This fragmentation makes it nearly impossible to answer questions like:

Without unified data, organizations face slow decision-making and miss out on valuable insights that could drive business outcomes.

The Solution: Engineering Data Unification with Faros AI and Databricks

Faros AI integrates with Databricks to centralize engineering and business data in a single platform. This enables organizations to:

How Does Engineering Data Unification Work?

  1. Data Centralization: Faros AI ingests and harmonizes engineering data, then exports it to Databricks, where it coexists with business data.
  2. Unified Schema: Data is organized under a unified schema, enabling seamless querying and analysis across both engineering and business datasets.
  3. Actionable Insights: With both datasets unified, Databricks BI and analytics tools—and soon, Faros AI’s own AI-powered analytics—can reveal correlations and drive advanced decision-making.

Unlocking New Insights: Example Use Cases

Engineering Data Unification Fosters a Future of Data-Driven Decisions

The Faros AI and Databricks integration eliminates data silos, empowering organizations to:

As the integration evolves, Faros AI’s advanced AI tools will further enhance analytics, helping enterprises optimize operations and achieve strategic goals.

See What Faros AI Can Do for You

Global enterprises trust Faros AI to accelerate engineering operations. Request a demo and discover how unified engineering and business data can drive your organization’s success.

Bridge the Gap Between Engineering and Business with Engineering Data Unification

Bridge the Gap Between Engineering and Business with Engineering Data Unification

6
min read
Share
November 6, 2024

The problem: Disconnected data makes correlations difficult

As our world becomes increasingly driven by data, it's essential for companies to measure how their engineering efforts directly impact key business outcomes such as revenue, cost efficiency, customer retention, and more. However, a common challenge arises when engineering performance data and business performance data are stored in different systems.

Engineering teams often track their development metrics—such as deployment frequency, bug resolution rates, and cycle times—in specialized platforms like Faros AI. Meanwhile, critical business data such as customer transactions, sales, and operational costs reside in cloud platforms like Databricks. This separation makes it difficult to correlate engineering initiatives with business outcomes, slowing down decision-making and preventing organizations from gaining valuable insights.

If you want to understand how engineering performance impacts revenue growth or how improving software quality reduces customer churn, the fragmented nature of the data makes this correlation almost impossible to achieve without considerable effort.

The solution: Engineering data unification with Faros AI and Databricks integration

The key to solving this problem is to unify your engineering and business data on a single platform. This is where the integration between Faros AI and Databricks comes into play. By centralizing both engineering and business performance data in Databricks, organizations can easily access a comprehensive view of how software development impacts broader business objectives.

How does engineering data unification work?

  1. Data Centralization: Faros AI dismantles silos by centralizing your engineering performance data into Databricks, enabling it to coexist alongside business data within the same data warehouse. This process encompasses data harmonization, attribution, and enrichment, paving the way for comprehensive analytics under a unified schema.
  2. Unified Schema: After centralizing the data, it’s organized under a unified schema, which allows for seamless querying and analysis. Business intelligence (BI) and analytics tools within Databricks can now be applied across both business and engineering datasets to provide holistic insights.
  3. Actionable Insights: With both datasets in the same environment, Databricks’ BI and analytics tools can reveal correlations that were previously hard to identify. In the future, Faros AI’s AI-powered tools will further enhance the analysis by providing advanced machine learning-driven insights across the unified data platform.

Unlocking new insights with unified engineering data: Example use cases

Engineering data unification powered by the Faros AI and Databricks integration creates many opportunities for organizations to uncover new insights and improve their decision-making. Here are some potential use cases:

  • Correlating engineering performance with revenue growth:For organizations using Databricks to store customer transaction data, business success is often measured by an increase in transactions. By correlating engineering performance metrics—such as frequent production releases, reduced cycle times, or fewer production defects—with rising transaction volumes, companies can identify which engineering activities are directly contributing to business growth.
  • Understanding the impact of engineering on customer retention:Suppose a company tracks its customer retention data in Databricks. With unified data, it's possible to see how faster bug resolution times or more stable software releases (tracked by Faros AI) affect customer retention rates. By identifying these correlations, organizations can prioritize engineering activities that have a measurable impact on keeping customers satisfied.
  • Linking production system use to engineering initiatives:Imagine that a company tracks the geographical distribution of customers using its production systems in Databricks. An increase in usage from a particular region could be linked to the successful completion of engineering initiatives that focused on improving accessibility or performance in that location. By analyzing these patterns, organizations can validate the impact of specific engineering projects on user adoption and success in key markets.
  • Correlating production defects with engineering efficiency:Another powerful use case involves tracking production defects and engineering efficiency. By correlating metrics like defect density or issue resolution speed with business metrics such as downtime or customer support costs, organizations can identify areas where engineering efficiency directly impacts operational performance and costs.

Engineering data unification fosters a future of data-driven decisions

The integration between Faros AI and Databricks represents a significant step toward eliminating data silos and enabling more effective data-driven decision-making. By unifying both engineering and business performance data onto a single unified data platform, organizations can gain a holistic view of how their development efforts are influencing business outcomes. Whether it’s driving revenue growth, improving customer retention, or ensuring the success of regional initiatives, the ability to easily analyze cross-functional data in one place unlocks new insights and efficiencies.

As this integration continues to evolve, future enhancements—such as Faros AI’s AI-powered tools—will further elevate the analytics capabilities of this unified data platform, giving organizations even more ways to optimize their operations and achieve their strategic objectives.

AI Is Everywhere. Impact Isn’t.
75% of engineers use AI tools—yet most organizations see no measurable performance gains.

Read the report to uncover what’s holding teams back—and how to fix it fast.
AI Productivity Paradox Report 2025
Discover the Engineering Productivity Handbook
How to build a high-impact program that drives real results.

What to measure and why it matters.

And the 5 critical practices that turn data into impact.
The cover of The Engineering Productivity Handbook on a turquoise background
Ron Meldiner

Ron Meldiner

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Connect
Want to learn more about Faros AI?

Fill out this form and an expert will reach out to schedule time to talk.

Loading calendar...
An illustration of a lighthouse in the sea

Thank you!

A Faros AI expert will reach out to schedule a time to talk.
P.S. If you don't see it within one business day, please check your spam folder.
Oops! Something went wrong while submitting the form.

More articles for you

Editor's Pick
AI
News
7
MIN READ

Translating AI-powered Developer Velocity into Business Outcomes that Matter

Discover the three systemic barriers that undermine AI coding assistant impact and learn how top-performing enterprises are overcoming them.
August 6, 2025
Editor's Pick
News
AI
DevProd
4
MIN READ

Faros AI Hubble Release: Measure, Unblock, and Accelerate AI Engineering Impact

Explore the Faros AI Hubble release, featuring GAINS™, documentation insights, and a 100x faster event processing engine, built to turn AI engineering potential into measurable outcomes.
July 31, 2025
Editor's Pick
AI
News
Editor's Pick
7
MIN READ

The AI Productivity Paradox Report 2025

Key findings from the AI Productivity Paradox Report 2025. Research reveals AI coding assistants increase developer output, but not company productivity. Uncover strategies and enablers for a measurable return on investment.
July 23, 2025

See what Faros AI can do for you!

Global enterprises trust Faros AI to accelerate their engineering operations. Give us 30 minutes of your time and see it for yourself.